D2C Skincare Brand Website

Note: Service names, images, and figures in this case study have been replaced with fictional equivalents for portfolio purposes. Details differ from the actual project.

Project Overview

Built the brand website for "HINATA," a skincare brand using hot spring water and plant-derived ingredients from Hokkaido.

Client Requirements

• Needed to express the brand's aesthetics throughout
• Wanted to tell the product story through ingredients
• Required mobile-first design for the 20-30s female demographic

Our Approach

Minimal design with natural color palettes and generous whitespace. Large product photography and ingredient storytelling build emotional connection.

Timeline

Approx. 2 weeks